Twitter and eToro Partner for Stock and Crypto Trading as Musk Drives Finance Integration

Twitter and the trading platform eToro have teamed up to allow social media users to buy and sell crypto, stocks and other financial assets.

News about the new partnership was first reported by CNBC on Thursday, with the article saying that Twitter will give its users access to price charts on a broader range of financial assets than before, as well as offer the opportunity to trade the same assets on eToro.

The deal marks the first major deal for Twitter since Tesla chief and Dogecoin fan Elon Musk bought the company, CNBC noted in its report.

eToro also shared the news in a tweet on Thursday, saying that the feature allows users to see information about and trade “a much wider range of stocks, crypto & other assets.”

Speaking with CNBC, eToro’s CEO Yoni Assian said that Twitter has become an important arena for their users, and a place where traders go to get educated.

“As we’ve grown over the past three years immensely, we’ve seen more and more of our users interact on Twitter [and] educate themselves about the markets,” Assian said, while adding:

“There is very high quality content, real-time content on financial analysis of companies and what’s happening around the world. We believe this partnership will enable us to reach those new audiences [and] connect better the brands of Twitter and eToro.”

A more limited partnership between Twitter and eToro has already been in place for some time, offering users access to eToro when searching for selected ticker symbols with a “$” in front of it.

For instance, searching for “$TSLA” brings up a TradingView chart of the Tesla stock and a button that says “View on eToro,” but searching for “$BTCUSD” does not bring up the same feature.

The news about the newly expanded partnership has already reached the crypto community on Twitter, where one popular account went as far as to say the social media giant is “adopting Bitcoin”: