SEBA Bank Rebrands to AMINA Bank, Shoots for Global Expansion

Last updated: November 30, 2023 05:18 EST
. 2 min read

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Crypto-friendly Swiss-based SEBA Bank AG has announced its new brand identity: AMINA Bank AG.

According to the press release shared with Cryptonews, the rebrand will not affect the bank’s current clients “other than encountering the new name.”

It stated that,

“All operations will be business as usual across the board.”

This rebrand marks a new chapter for this fully licensed Swiss crypto bank, it said.

The name ‘AMINA’ comes from the word ‘transamination.’ It means the transference of one compound to another. The bank said that the change represents “the transformation” of its clients’ financial future.

Explaining further, AMINA stated that the brand is driven by continuous change. It merges elements of traditional, digital, and crypto banking “to unlock new potential” for the clients.

AMINA Bank operates globally from its head office in Zug, Switzerland. It has a branch office in Abu Dhabi and subsidiaries in Hong Kong and Singapore.

The latter three will “subsequently” apply for a name change to align with Zug.

Preparing for 2024

AMINA CEO Franz Bergmueller said that the company was proud of the group’s achievements under the name SEBA.

He commented that the new brand indicates a new era in the company’s growth and strategy. “We are a key player in crypto banking,” the CEO said, “and are here to define the future of finance.”

Bergmueller also briefly discussed what’s in the pipeline for AMINA in the coming year, saying that,

“As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion […]”

AMINA was founded in April 2018. Its regulated hubs, said the announcement, offer fiat and crypto services to “progressive investors” – both traditional and crypto-native, be they individuals, corporates, or institutions.

In 2019, it received a Swiss banking and securities dealer license. The then-SEBA Bank became one of the first institutions regulated by the Financial Market Supervisory Authority (FINMA) to provide crypto banking services.

In November this year, SEBA Hong Kong received a full license from the city’s Securities and Futures Commission (SFC). This regulatory approval enabled the bank to engage in a wide range of financial activities, including the handling and advisory of both digital and traditional assets.

The subsidiary CEO, Amy Yu, commented that “the region’s position at the forefront of finance, trading, and innovation has long been attractive to us, as servicing APAC clientele is an integral aspiration of the team’s DNA.”

Also in November, Switzerland’s fifth largest cantonal bank, St.Galler Kantonalbank (SGKB), partnered with SEBA to offer custody and trading services for bitcoin (BTC) and ethereum (ETH).

SGKB said that the service would initially be available to a select group of wealth-management clients. It plans to expand the offering to retail customers.